Philanthropy as a key to responding to foreseeable tragedies

Article originally published in Nexo Jornal, in Portuguese, 03/12/2025

By Karine Ruy (Gerações Foundation) and Paula Jancso Fabiani (IDIS)

January waters once again flood the news and, unfortunately, the cities and homes of hundreds of thousands of Brazilians. In 2021, floods hit southern Bahia; last year, Porto Alegre; and 2025 begins with São Paulo’s seaside and many other regions will face the same reality.


Brazilian climate-related disasters

In the last couple of years, Brazil has faced major climate change-related disasters. In 2021, heavy rains hit southern Bahia, and northern Minas Gerais, causing severe flooding. The government declared a state of emergency in 163 cities, leaving 26 people dead, 520 injured, as well as 28,224 people were left homeless and 73,032 displaced from their homes. 

In May 2024, major parts of the state of Rio Grande do Sul, including the capital Porto Alegre, were affected by severe flooding, leaving 496 cities impacted, 150,000 people displaced and even the state airport underwater for a couple of days. 

This year, heavy rains led to severe flooding in the state of São Paulo, causing transport chaos with many flooded streets and subway stations, as well as fallen trees.


On one side, there is the abundance of water; on the other, droughts. Even Amazon, known for its water availability, faced severe droughts, a cruel metaphor that illustrates the lack of financial resources allocated to emergencies such as these. In a scenario where extreme climate events are becoming more frequent and intense, exposing the vulnerability of our communities, 750,000 Brazilians have already been displaced due to natural disasters, whether being floods, droughts, landslides, among others. Globally, by 2023, the number of people displaced due to climate disasters had already sured those displaced by war, repression and violence, according to the International Organization for Migration (IOM).

In this context, giving culture is essential. Strengthening philanthropy is crucial in order to promote initiatives that directly those affected by climate change. Donations and the work of CSOs (Civil Society Organizations) are often the first responses in times of crisis.

The recent experience in Rio Grande do Sul is an example of this. Several CSOs quickly mobilized to raise funds and help families affected by the floods. We saw a peak in donations and historic mobilization. Even with their headquarters flooded, organizations coordinated volunteers, distributed donations efficiently and raised financial resources to mitigate damages.

Photo of a visit made by the Gerações Foundation to the Camélia Institute after the floods that reached Porto Alegre and the nearby region. [Credit: Marcos Pereira Feição].

However, these actions also highlight existing challenges. Some organizations, for example, lacked enough volunteers to manage the large volume of donations, while others saw a dramatic decline in the incoming flow of financial resources as the tragedy faded away from the media spotlight. This is why knowledge of the territory and the regional outreach of local organizations are essential to ensure that resources efficiently reach those who need them most.

A territorial-focused approach emerges as a systemic and long-lasting solution to connect donors with local organizations. In Rio Grande do Sul, the ‘Fundo Comunitário Porto de Todos’, created by Gerações Foundation, ed local CSOs so that they could resume their activities after the floods. Similar initiatives have already been carried out in other regions, such as the ‘Fundo de Chuvas’, in the city of Florianópolis, created by ICOM (Instituto Comunitário Grande Florianópolis), and the ‘Fundo Brumadinho’, managed by Associação Nossa Cidade, which have demonstrated the effectiveness of this type of strategy.

In our current climate reality, tragedies like these, unfortunately, tend to become more and more common with increasing intensity. Being prepared for the next crisis even before the current one ends is essential. Territorial assessments and the ability of local Community Foundations (CFs) to mobilize multiple resources and assets in a structured way are indispensable tools for dealing with emergencies. Local leaders, with territorial knowledge, therefore play a crucial role in the efficient distribution of resources.

Strategic philanthropy may be the key to swiftly and effectively responding to tragedies. If you want to contribute, donate to local organizations, such as Community Foundations. We know disasters will continue to happen. The difference we can make is in how we respond to them. ing those who are already on the territory, with experience and commitment to the community, is the best way to minimize the devastating effects of climate change.

What does ESG mean and how is it related to Private Social Investment?

In 2005, during the ‘Who care wins’ conference organized by the International Finance Corporation (IFC) in collaboration with the United Nations (UN), world leaders examined the role of environmental, social and governance values in asset management and financial research. On that occasion, there was a consensus that these three factors play a key role in long-term investments. 

Hence, the creation of the ESG (environmental, social, and governance) agenda was officially established, along with the expectation that companies would report their actions consistently and proactively. The agenda ultimately brought the financial market closer to the sustainability debate. At the same time, this same sector began to consider in its decisions the risks that these issues might present to the value and longevity of private organizations.

In this article, you will be able to better understand what ESG is and how it influences – and is influenced by –  other topics such as Private Social Investment.

 

What does ESG mean?

Although it was created almost twenty years ago, it was only in 2020, during the pandemic, that this agenda gained popularity, gaining strength especially from the stance of major economic stakeholders in favor of corporate sustainability.

First and foremost, it is important to clarify that when it comes to ESG, we are mainly talking about the relationship between the private sector and the financial market. In other words, when considering investing in a company, investors begin to incorporate environmental, social and governance issues into their decision-making process. These elements are considered important to evaluate the investment quality and non-financial risks. 

Thus, it is understood that companies start to give more serious consideration to how they mitigate or more proactively address aspects that affect all stakeholders involved and interested in their operations, from collaborators to the surrounding society. This incorporates the ESG agenda into the company so that it is possible to achieve a more sustainable world and society.

“It’s not just about seeing, measuring and managing risks from a broader perspective, but also the active search for the generation of positive results in all of the aspects that surround companies activities” 

ESG Practical Guide for Investors, Mattos Filho law firm

 

Environmental agenda

The ‘E’, meaning environmental, focuses on actions that aim to reduce and mitigate the environmental impact caused by companies through efficient management of natural resources, climate change mitigation, reduction of carbon emissions, waste management, adoption of more sustainable production practices and so on.

 

Social agenda

The ‘S’ on the ESG agenda addresses matters related to the well-being of people both inside (collaborators) and outside the company, in the communities where it operates. This axis aims to take a careful look at issues that vary from health and occupational safety, diversity and inclusion policies, relationship with the community, and even corporate social responsibility, volunteering and private social investment, among other matters.

 

Governance agenda

Last but not least, the ‘G’ addresses corporate governance practices. The principles of corporate governance map out practices related to integrity, equity, transparency, ability and sustainability of its governance. Going from an organization’s boards and committees to its financial and ability policies.

 

How does Private Social Investment relate to the ESG agenda?

Private Social Investment, or Strategic Philanthropy, is the voluntary and strategic allocation of private resources for the public good, these being financial, in cash, human, technical or istrative. In order to promote social transformation, this donation needs to be strategically planned, anchored to data, with predefined indicators, careful execution, monitoring of results and evaluation of its impact. 

In this regard, when an organization defines the focus and strategy of their donations, it is understood that these practices will be necessarily aligned to the purpose and values of the institution, as well as approach all of the stakeholders impacted by or who impact the company’s actions.  

But how does ESG fit in all of this? Well, through strategic philanthropy, companies can direct resources to projects, civil society organizations( CSOs) and initiatives that collaborate for the socioenvironmental development of the community. As we understand that strategic private social investment acts in line with the business, the ESG agenda acts as an ally in the development of these practices, measuring and mitigating financial risks.

It is a two-way street. As the ESG agenda contributes to a more strategic decision-making process in regards to private social investment, private social investment acts as a key tool for achieving ESG goals and pledges. 

 

IDIS actions on the ESG agenda

With the impotence growth of the ESG Agenda, IDIS has been investing on the strengthening of its team with specialists and in the production of knowledge of this topic, including the development of methodologies which aid social investors in their decision-making process. 

 

Access more content on the topic here!

In 2023, an ESG advisory team became official, offering technical to companies and social organizations who wish to improve their ESG strategies, as well as connect them to their strategic philanthropy practices. Among the services offered are ESG strategy connected to Private Social Investment; risk and opportunity mapping; (re)structuring of socio-environmental projects; establishment of thematic committees; and alignment of indicators and metrics for consistent reporting.

Lack of collectiveness: the major ‘knot’ to be untied in (and by) philanthropy

By Daniel Barretti, project manager at IDIS

 

“What is the difference between living in a world that is a mess and a world that is messy?”. This was how Philip Yun, Head of Global Philanthropy Forum, started the opening session called ‘Philanthropy: untangling the knots of the world’, during the Brazilian Philanthropy Forum 2024.

The idea is that society is not essentially a mess, but rather is living in a planetary mess created by itself. The positive part of this is that the mess, therefore, can be tidied up, and philanthropy can and should have an important contribution in this. For that reason, philanthropic actions should be efficient in comprehending the current challenges and proposing solutions as they arrise.

Amongst the many meanings of the Portuguese polysemic word ‘nós’, one of the most commonly used is to say ‘us’. But the ist’s speeches pointed out a meaning of the word contrary to this word: the lack of collectivity – maybe the main challenge we must face in contemporary society. Sergio Fausto, General Director of Fundação Fernando Henrique Cardoso, says: “Spaces that should be plural and democratic are far from being spaces that privilege the debate and public interest”.

The ‘knot’ of the absence of collectivity is that which implies a lack of dialogue, a lack of plurality of people, ideals, skills and practices.

To Renata Piazzon, Managing Director of the Arapyaú Institute, one of the main ‘knots’ to be untangled nowadays is the climate agenda. However, it does not stand alone.

The environmental issue is interconnected with an extreme lack of collective sense, where the false dualism of man and nature prevails. According to the ist, philanthropy must first understand climate issues from an integrated development perspective where, for example, heat waves, drought, and alarming fire outbreaks are not restricted to environmental concerns but also to agriculture, public health, and economy. After all, the interrelation between these phenomena is clear. The scenario of severe drought and fires directly impacts the population’s health, as well as the loss of agricultural crops. The unraveling of this chain reaction also leads to rising food prices, inflationary pressure and the consequent loss of purchasing power and deterioration of the population’s diet.

 

Watch the entire session 

 

 

Philanthropy should promote network action, articulating and mobilizing diverse social actors: the connectivity and collectivity as a solution to complex systemic problems.

If one of the main ‘knots’ to untangle is the absence of collectivity in society, this also seems like a challenge philanthropy itself must deal with.

Cida Bento, cofounder of the Center for Studies on Labor Relations and Inequalities, reinforces the importance of collectivity through the establishment of networks, and she goes even further defending a change in the power structure, bringing more diversity and, therefore, plurality of voices and interests to philanthropy. The search for solutions and the decision-making process lacks perspective from the part of the population that has been historically marginalized, the one’s who suffer with social, economic and environmental challenges in the current reality.

“[Collective and plural spaces] enable a more conscious decision-making and, therefore, generate a bigger impact”, completes Sergio Fausto.

A movement known as ‘trust-based philanthropy’ works in this path, advocating that funders should establish their relationships with benefiting partners through trust and collaboration, instead of conformity and control.

 

Rethinking the future of philanthropy

The educator and philosopher Paulo Freire once said that it was because of his love for the people and the world that he fought for social justice to establish itself before charity. It is not about demeaning charity itself, but rather knowing that by promoting charity as a consequence of a structure of privileges, there is a great risk that it serves as an instrument of maintenance, and even as an alibi for inequality.

Philanthropy differs itself from charity precisely through its strategic nature, capable of better allocating, qualitatively and quantitatively, private capital resources to public and collective causes. The question we must ask ourselves is: has it been effectively strategic? If the major ‘knot’ of the lack of collectivity, emphasized by the speakers, is present both in the current problems of society as well as in the way philanthropic actions have been carried out, this seems to indicate that the philanthropic sector also runs the risk of reproducing social power relations.

May harmony, reciprocity, collectivity and plurality be interlaced with a more powerful philanthropic thinking and acting process able to address current challenges, which are currently governed by almost exclusively private and economic interests.

Maybe it is time for society to rethink the subject of philanthropy (the white men, holder of financial resources and a certain professional prestige). After all, it seems urgent for us to look around and ask ourselves: who has the more to give and who has the more to receive and learn nowadays?

 

Photos by: André Porto and Caio Graça/IDIS.

Socioenvironmental: the integration of social and environmental spheres

The pursuit of sustainability has become a fundamental goal for organizations, considering its value to society and the preservation of natural resources and the environment, as well as its benefits for organizational development and growth. This pursuit encomes the economic, social and environmental spheres, which, although often addressed separately, are highly interconnected.

The current trend towards adopting sustainable practices is further driven by the urgency of climate change. According to the Sixth Assessment Report of the Intergovernmental on Climate Change (IPCC), climate change is undeniably caused by unsustainable energy use, land use changes, unequal consumption and production patterns, and lifestyles, resulting in high greenhouse gas emissions. These changes have already caused a 1.1ºC increase in the planet’s average surface temperature compared to pre-industrial levels. Their impacts range from human health and well-being to biodiversity and ecosystems.

 

But how do the environmental and social spheres intersect?

In general, it’s true that all economic activities have some environmental and social impact. With the evolution of corporate sustainability, now incorporated into the ESG (Environmental, Social, and Governance) agenda, organizations seek to mitigate their impacts within the social and environmental spheres through initiatives ranging from diversifying product and supplier portfolios to engaging stakeholders and implementing private social investment (PSI) actions. The complexity of the correlation between the social and environmental spheres necessitates equally complex initiatives.

While the environment is commonly understood as the natural world elements (water, air, soil, plant and animal biodiversity), its concept is broader. It typically includes not only these natural elements but also the relationships between people and their living environment, considering political, economic, cultural, and health aspects. Thus, addressing environmental initiatives inherently involves an integrated approach that also considers the social dimension.

Changes in the social sphere often correlate with environmental impacts at various levels, and vice versa. Among the various possible impacts and correlations, the following example focuses on water-related impacts, specifically alterations in water resources:

The interconnected functioning of these spheres is evident through this example. But could an environmental project operate, even in a remote location, without direct interactions with society? Initially, it may seem possible; however, considering the systemic impacts of the environment — namely, the natural environment and its relationships with society — it becomes clear that the interdependence of these concepts is inherent. The same applies to social projects; it is necessary to consider environmental factors.

Therefore, the need for a t approach to these spheres is evident. Failing to consider the socio-environmental interconnectedness within projects and initiatives diminishes their effective impacts and their ability to reach broad audiences. The Intergovernmental on Climate Change (IPCC) has emphasized the importance of integrating all sectors of society and implementing cross-cutting actions that address the complexity of interdependencies among climate, ecosystems, biodiversity, and human societies, particularly concerning climate change. This also applies to socio-environmental integration.

 

The role of philanthropy and Private Social Investment

The interdependence of spheres and, consequently, the causes associated with each of them, form a complex issue in which philanthropy and private social investment are already well equipped to act, without losing focus on the beneficiaries, namely those most affected by socio-environmental damage.

In our material, Perspectives for Brazilian Philanthropy 2024, we address the poly-crisis generated by this interdependence of spheres, highlighting the cross-cutting nature of causes and responses, and emphasizing the incorporation of these themes into our ecosystem’s strategic approach. Including connections, stakeholders, causes, and consequences in projects enables more informed decisions for generating structural changes.

This cross-cutting approach can be observed, for instance, in the Water Grant from the Mosaic Institute, which encourages community projects focused on water resource management and sustainable agriculture.

In the 2024 grant, the Institute offers up to R$45,000 for at least 12 projects contributing to SDG 6 – Clean Water and Sanitation – of the UN’s Agenda 2030. Projects aim to promote best practices in water resource management, increase access to water and sanitation, expand sewage and water treatment systems, preserve and restore water-related ecosystems, provide professional development for civil society organizations, and foster intersectoral cooperation.

 

IDIS in promoting socio-environmental action

Through well-planned and monitored private social investment, companies can navigate the interplay between Social and Environmental aspects, demonstrating their socio-environmental commitment to key stakeholders. Furthermore, they can engage stakeholders in collaborative processes to address complex social and environmental issues.

IDIS provides technical to families, companies, and social organizations looking to initiate or enhance their private social investment with an integrated view of Environmental and Social aspects. We operate in a customized and participatory manner across six areas of action.

For more details, please us at [email protected]